Qdvertising is not the ultimate goal but just a tool to help the company achieve its goals. Depending on specific criteria, promotional activities have their own functions. Plus Optimalmk review What are the two functions of advertising below!
What is advertising?
Advertising has now become the best means of conveying information to users. So what is promotion? What are the legal regulations related to advertising? To better understand this topic, please refer to the article below.
What are the two functions of advertising?
Make the product different from competitors
This is a very important function of advertising. It determines the survival of the product in the market. Rejoice shampoo uses the image of the popular football player Hong Son (advertising the unique characteristics of the brand that no other competitor has).
Expand supply network
If we see a product advertised in the news or on television but the product does not appear in the local grocery store, we may ask the store owner about this product, based on consumer demand. For this purpose, wholesale points will need to stock products and can also apply to be agents for a certain service.
Current forms of advertising
Forms of outdoor PR:
When mentioning outdoor PR, you will immediately think of Posters, Panos or Billboards stretched outdoors. Outdoor advertising is used by people as a common name for a type of advertising that places signs at high heights such as billboards on roofs, walls, billboards on highways, on buses, and at bus shelters. buses, phone booths…
Transit types are mobile PR such as on buses or taxis,… but they are also part of outdoor advertising. Normally, outdoor billboards are placed on crowded roads or main central areas to attract the most viewers. In addition, this is a form of PR with a very limited audience because the advertising signs only lie motionless in one place. Most people who see this ad are people who regularly travel on that route or live and work there. Therefore, when businesses choose this form of advertising, they often have to evenly distribute their advertisements to urban areas and cities to bring about the desired results.
Compared to Pano or Billboard and Street furniture, Transit is a form with stronger advantages because all three forms above are only in one place, transit is considered a mobile billboard, when it moves from the road. It runs to other streets every day and every hour.
Forms of PR on television:
Television advertising is probably too familiar to us, it is the form of advertising that is most favored and used by large companies today. This is considered one of the most effective forms of propaganda today in Vietnam. Just like outdoor advertising, television advertising is divided into many types such as TVC, self-introduction film, program sponsorship and television sales, etc. Outstanding advantages of the main form of television advertising is a wide range of transmission and attracts viewers thanks to realistically conveying images and sounds about the company’s products and services.
However, to make an impression on viewers and make them take notes, images of products and services need to be repeated many times over many days and months. Can achieve the desired effect of the company. Therefore, the cost of this type of promotion is considered a barrier for small and medium-sized enterprises with limited capital resources.
Forms of online dissemination:
Online PR is a form of advertising that uses the internet to convey marketing messages to a business’s target audience. Just like other forms of advertising, online advertising also has publishers, advertisers, and distributors of advertising messages. There are also other elements such as advertising agencies, who help create and place ads on the publisher’s content and an advertising network that provides intermediary advertising and advertising numbers.
Contact Info
Information about “What are the two functions of advertising” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide dropship facebook as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.