From the time it appeared until now, the great Benefits of advertising to consumers are undeniable. Although there are many new and modern forms of advertising today, advertising has always maintained its position for hundreds of years. In the article below, let’s discuss with Optimalmk the benefits of PR that organizations will receive when implementing this form.
Benefits of advertising to consumers
An advertising campaign is very necessary for an organization. If the target is determined correctly and appropriate content is prepared, the promotion will bring benefits such as:
- Increase brand awareness: Advertising campaigns help organizations build and increase brand awareness in the minds of buyers. When customers see your company’s advertising on different media channels, they will more easily remember that brand.
- Attract new customers: promotional campaigns help the company reach new buyers. By properly targeting your potential customers, you can increase the rate of converting new customers into real customers.
- Improve sales: the ultimate goal of PR campaigns is to increase sales. By promoting its products or services, companies can attract more customers, boost sales and increase profits.
- Compete with competitors: In a competitive market, the company needs to be present on media channels to avoid competitors. If the company does not advertise, their competitors can take away their potential customers.
Current forms of advertising
PR YouTube
Advertising on YouTube is one of Google’s advertising methods.
According to Vietnam Digital Report 2023 Statistics, at the beginning of 2023, our country recorded about 63 million YouTube users. In addition, advertising on YouTube has reached about 80.8% of internet buyers in Vietnam.
Spread the word on online news
Online newspaper sites each month attract tens of millions of visitors. Therefore, this is an advertising tool that cannot be ignored.
Outdoor PR
Outdoor PR or OOH is one of the most popular forms of advertising today. Although it has been around for a long time, this form is still popular and has proven its effectiveness.
Advertising on television
Television advertising is a widely used form of advertising. Although the reach is great, not only that, the price for this form of promotion is quite expensive. In addition, the company also has difficulty with numbers and measuring results.
Promotion via Email marketing
Advertising via email marketing is considered the form of advertising that brings the lowest conversion rate.
Taking advantage of collected data, businesses can run email marketing campaigns to introduce new products, remind customers about the brand, etc.
To increase email open rates, organizations need to pay special attention to factors such as email content, email sending time, etc.
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