Your organization’s brand and product advertising posts will be “drowned” by hundreds of millions of tweets sent every day. Twitter promotion has become a useful solution to help organizations develop their business. What should you pay attention to when promoting Twitter? Let’s share with Optimalmk below.
Learn about the Twitter platform
Short and intuitive: Short Tweets help customers convey messages quickly and conveniently.
Hashtags: Use hashtags to connect topics, making it easy to search and participate in specific conversations.
Interaction and networking: You can Follow each other, interact by Retweeting or Liking Tweets, creating a strong connection environment.
Current and updated: Twitter is often used to share current information and quick updates on events, news, and new trends.
Twitter advertising policies
When advertisers set up PR on Twitter, your content is routed through a rigorous vetting process designed to support the quality and safety of the Twitter PR platform.
Content to Avoid When Running Twitter Ads
Adult Sexual Content
Alcohol Content: Twitter restricts the promotion of online and offline alcohol sales and general awareness of alcohol brands.
Cause-Based PR: Twitter restricts advertising and advertiser endorsements for PR that educates, raises awareness, and/or calls for action related to civic engagement, economic development, environmental stewardship, or other peer-to-peer causes.
Copyright: Twitter prohibits the promotion of copyrighted content.
Counterfeit Goods: Twitter prohibits the sale or promotion of substandard goods.
Drugs and drug paraphernalia.
Endangered Species: Twitter prohibits the promotion of products derived from endangered species, as well as the sale of such species.
Financial Products and Services: Twitter allows advertising of investment funds and related content with restrictions. Restrictions based on the specific product or provider being promoted, as well as the country the campaign is targeting.
Gambling Content: Twitter prohibits the promotion of gambling content, excluding campaigns targeting specific countries, where restrictions are allowed.
Hate Content: Twitter prohibits the promotion of hateful content.
Healthcare: Twitter prohibits the promotion of medical and pharmaceutical products and providers. Restrictions based on the specific product or provider being promoted, as well as the country the campaign is targeting.
Inappropriate Content: Twitter prohibits the promotion of inappropriate content.
Downloading Malware and Software: Twitter prohibits the promotion of malware products and has restrictions on software downloads that occur through our platform.
Political Content: Twitter globally prohibits the promotion of political content.
Prohibited Content for Minors: Twitter prohibits the intentional marketing or promotion of certain products and services to minors.
Quality: To ensure that users have a positive experience on Twitter, promotions must adhere to certain editorial guidelines.
State Media: News media organizations controlled by state agencies may not purchase advertising.
Tobacco and Tobacco Accessories: Twitter prohibits the promotion of tobacco products, accessories, and brands.
Brands: Twitter prohibits the promotion of content that violates trademarks.
Unauthorized Ticketing: Twitter prohibits the promotion of unauthorized ticketing globally.
Unacceptable Trade Practices: Twitter prohibits the promotion of objectionable trade practices.
Weapons and Weapon Accessories.
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