The way to promote products on TikTok stores is actually quite simple, you can easily practice with just a few basic operations. If you want to promote products on your TikTok shop but don’t know how, please refer to the information that Optimalmk shares about TikTok promotion rules in the article below.
TikTok promotion rules
- Advertisers will be charged for any promotion that exceeds the rebate amount. Advertisers may stop promotions at any time before the rebate amount is exhausted, if they do not wish to be charged additional advertising fees. Advertisers will not be notified when the rebate amount is exhausted.
- To benefit from the promotion, advertisers must have an approved, properly registered ad and comply with TikTok for Business’ standard terms and conditions.
- Rebate amounts are non-transferable and may not be sold or exchanged.
- TikTok reserves the right to determine the price of the ad, the quantity, and the type of ads that can be purchased with any Coupon or Rewards.
- TikTok may revoke the rebate at any time and for any reason.
- Advertisers are responsible for any taxes incurred.
- Only one rebate is available per user.
- Rebates will have an expiration date. Typically, this will be March 31 of the year following the date you activate the promotion.
- You must have accumulated the minimum amount of advertising spend and be successfully charged to receive the promotion.
- If you create a TikTok PR Manager account in a currency other than the currency of the promotion, the actual promotion amount received may be subject to fluctuations in foreign exchange rates.
- Your account must remain in good standing to be eligible for the promotion.
- You agree to these terms and conditions by using this coupon and/or promotion. The promotion is void where prohibited by law.
- If any provision hereof is determined to be unlawful, invalid or unenforceable, it will be removed from these Terms, leaving the remaining provisions in full force and effect.
- To the extent permitted by law, we will not accept any liability or responsibility for any failed or inaccurate electronic transmissions or for the inaccessibility or unavailability of TikTok.
TikTok Sales Policy
Product posting policy
Tiktok will not allow sellers to post or produce products that are on the prohibited list or products that do not comply with current laws on this platform.
The list of sellers posted must meet the requirements to limit confusion for customers:
- Product listings must not deceive or confuse customers, a lot of content must be suitable for the actual product on display
- Product descriptions must not contain exaggerated words or exaggerated promises about the product’s uses
- Product descriptions must not contain hyperbole or make absolute claims without any objective evidence of the product’s uses
- Product listings must not be compared in a passive way with other products, other platforms…
Automatic order cancellation policy
In addition to product quality regulations, tiktok tries its best to bring you the best shopping experience, including an automatic order cancellation policy. As a seller, you need to understand and comply to minimize violations of this policy.
In the process of discussing the purchase and sale of goods, the seller will need to ensure that the order is shipped as quickly as possible, without delay. In case the seller does not comply with the specified time, the platform has the right to automatically cancel the order and refund the user.
To ensure that the order is recognized on time, sent quickly without being automatically canceled, sellers need to use online sales management software integrated with tiktok store. Manage orders conveniently, effectively and synchronize data from other platforms on the same interface.
Orders on tiktok shop have two types: standard orders and pre-order orders. Standard orders are orders where the seller already has the goods, pre-orders have a longer processing time. Accordingly, tiktok has the following regulations:
With a standard order, 4 days from the time the order is created and recognized but has not changed to the status “In delivery – Waiting for pick up” will be automatically canceled; 6 days from the time the order is created, the order has been transferred to the status of ready to ship but the carrier has not come to pick up the goods, the order will also be canceled.
With pre-orders, orders that are not shipped before the scheduled date announced to the customer will be automatically canceled by tiktok and refunded to the customer. This scheduled shipping date can be selected from 3 days to 30 days according to the order’s calendar.
Some policies on products and orders on Tiktok shop will be very useful for sellers. Understand the policy regulations to do it right, perfect the business model, customer experience and bring back for yourself more good revenue results.
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