Now, the term Facebook Ads is probably too familiar to everyone. However, do you really understand this term as well as how to use it? Are sponsored ads on Facebook safe? Follow the article below by Optimalmk for more details.
What is a sponsored ad?
A sponsored ad on Facebook is an ad that is paid for by a company or individual to increase visibility and reach to a targeted audience. The word “sponsored” is therefore displayed at the bottom of their fan page.
Advantages of Sponsored Advertising
Facebook with a huge number of customers
As mentioned above, Facebook is currently a social network with billions of customers and is continuing to increase every day.
Facebook has become a familiar social network around the world with all ages. In Vietnam, Facebook is occupying the highest “market share” among social networking sites. According to a report from Meta, Vietnam has about 66.3 million Facebook users (accounting for more than 60% of the total population).
Based on this, Facebook is certainly a huge “traffic mine” that your organization needs to exploit to reach target customers that cannot be ignored.
In practice, Facebook Ads is the choice of small and medium-sized enterprises (SMEs) to be able to reach potential customers at an optimal cost.
Facebook carries valuable data
The truth is that when using Facebook, we “voluntarily” agree to provide some personal information to this social networking site.
We voluntarily produce these information such as real name, gender, year of birth, place of residence, occupation, interests, etc.
Moreover, during the consumption period, habits, behaviors, and content patterns are also recorded by Facebook.
The reason this platform collects information about our behavior is to improve the buyer experience, helping to display more authentic content that users are interested in.
In addition, the further purpose is that this data helps Facebook advertisements reach customers more accurately.
Provide reasonable advertising
Facebook distributes modern tools and features to ensure that your PR is distributed to the right audience, at the right time and with the optimal approach.
Through the Reports, you can also easily grasp when your Facebook ads appear, where, how effective, how progress, ….
Ability to spread quickly
Facebook has the ability to spread quickly thanks to its high connectivity. If buyers interact with your PR, your ads will also appear on the Newsfeed of their friends.
This action helps to attract attention to the Fanpage in a natural way. To do this, in addition to advertising, you also need to be smart about Fanpage content.
Are sponsored ads on Facebook safe?
Product Images
If an ad uses blurry or computer-generated images, that’s usually a good sign that something is wrong. Ads from reputable sellers use clear images that show the product from multiple angles.
In other words, a cheap product image doesn’t guarantee that a Facebook ad isn’t a scam. Fraudulent sellers may steal images from Amazon or other marketplaces and use them as their own to convince potential customers that their ad is legitimate. If you’re not sure whether an ad is a scam, you can do a Google search to see if the image came from another source.
Shipping
Another way to spot a scammer is to look at the shipping details described in the ad. Most scams only provide “delivery times,” which tell you when your package will be shipped, not when it will arrive.
Look for ads that include clear shipping details, say when the product will be delivered to your door, and have tracking information for your order.
Check the return policy
Make sure there is a clear return policy in case you are not satisfied with the product. The company should be easy to contact and they should not charge a restocking fee for returns.
Do not buy from international retailers that offer free returns but do not mention shipping costs. Often, the cost of shipping something overseas will exceed the actual price of the item.
Contact Info
We provide services dropship facebook nationwide, and with a team of experienced and qualified staff who both support advertising and can directly perform Facebook advertising if you need. Contact us via phone number: +84 8 3405 5222 for detailed advice.