What is Social Media Marketing? What are the components of social media marketing? What is Social Media about? Together with Optimalmk, let’s analyze everything about this interesting form of Marketing, as well as methods to effectively develop Marketing activities on social networks.
What is Social Media Marketing?
There are many ways to answer the question “What is Social Media?”. To truly understand this concept, we will divide it into two parts: “Social” and “Media” and delve into their meanings.
What is Media?
Media are communication tools that have the function of conveying data and information to readers and listeners and also help them connect and communicate information to each other. Before the advent of the Internet, TV, radio and newspapers were popular communication tools. In the online environment, “media” here is understood as social networks, websites, and applications, … Allow you to interact with each other.
What is Social?
Social with the nature of a town, here can be understood as a group of people with the same interests, the same views gather together to exchange, share and learn from each other. The word “social” in this context also refers to the aspect of connection and interaction between people by sharing and receiving information from many sides.
-> Social Media are social media tools used to communicate, share information on the internet platform, allowing you to interact with each other.
Component of social media marketing
Social Community focuses on growing relationships in gathering people with similar interests and concerns. Social Community with multi-dimensional interaction for people to chat, connect, and operate on platforms: social networks, bulletin boards, forums, wikis, etc.
Social Community includes Social Presence, Paid Media and Earned Media.
Social Presence is a tool for brands to position their image, brand personality and appearance in front of the public.
Paid Media is what brands have to pay to get through advertising posts on social networking sites, advertising posts of famous people related to the brand.
Earned Media is spontaneous discussions, approving comments, interactions, and opinions of you. At that time, buyers also contribute to PR for the brand. Currently, buyers trust personal requests more than all other forms of advertising. Loyal and committed customers recommending brands that influence a wide range of other audiences will create an even larger customer base.
Social Entertainment
Social Entertainment are online sites or tools that allow buyers to have fun and entertain themselves. Social Entertainment helps not focus too much on connecting and developing relationships between people at the same time, promoting the entertainment needs of each individual in the community, including Social Game, Social Music and Social Video.
Specifically, Social Game includes In-Game Ads, game ads lasting about 5-30 seconds, interspersed when opening a certain application, and advertising that allows players to try the game right on the advertisement. Another form is Gamification, the game part is integrated with other manufacturers in the same application, website.
A typical example is Shopee’s game part, including: planting trees, shaking coins, spinning, smashing candy, … helping you both entertain and earn Shopee coins and shopping vouchers. Social Music and Social Video are short audio, music, and video clips, through which you can capture accurate information and achieve effective communication for your organization.
Contact Info
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