Advertising is no longer unfamiliar in today’s digital age, especially on platforms like Facebook – one of the most popular channels for businesses and companies. In the advertising process, managing costs is always an important factor. So how can you optimize advertising costs on Facebook for your campaigns most effectively? Let’s explore the cost per message Facebook ads with Optimalmk in the article below!
Some popular types of Facebook advertising prices
Some common types of Facebook advertising costs are measured through several different metrics:
Cost Per Click (CPC):
CPC is the cost a business incurs when a customer clicks on an ad on Facebook. On average, the CPC price across all industries is $1.86 (approximately 43,000 VND).
Cost Per Like (CPL):
CPL is the cost a business incurs when a customer clicks the “Like” button on an ad. On average, CPL prices when advertising on Facebook range from 12 to 16 cents (approximately 2,700 to 3,699 VND).
Cost Per Mille (CPM):
CPM is the cost a business incurs when an ad is displayed 1,000 times or more. It is typically used to measure brand awareness. On average, the CPM price for advertising on Facebook is $11.20 (approximately 260,000 VND) across all industries.
Cost Per Action (CPA):
CPA is the cost a business incurs when a specific action is taken by a customer, such as installing an app. The average CPA price for advertising on Facebook is $18.68 (approximately 432,000 VND).
Cost Per View (CPV):
CPV is the cost a business incurs when a user on Facebook views a video ad. If you want to convey your message through video, CPV is a suitable option.
Cost per message Facebook ads
Many people wonder how much it costs to run ads on Facebook. In reality, there’s no specific answer because advertising costs vary depending on the investment level of each individual or business. Facebook will use the amount you invest to distribute your ads.
For example, if you plan to invest 6 million VND for 15 days, which is about 400,000 VND per day, Facebook will use this investment level to distribute your ads. If on some days your ads reach more people and have better interaction, the cost will be higher. Conversely, if the reach is lower, the cost will be lower too. Facebook will adjust to utilize the entire 6 million VND budget over 15 days.
Although there’s no fixed price, Facebook sets a minimum daily amount of $1, equivalent to approximately 23,452.00 VND. For lifetime budgets, you need to set a minimum of 698,520 VND. Anything less than this amount, Facebook won’t be able to distribute your ads.
How to calculate the cost per ad message on Facebook
Currently, there are 2 methods to calculate the cost per ad message on Facebook to determine on a business’s platform:
- Bidding price: This is the amount that a business will spend to get a position to place an ad. If the bidding price is not specified, Facebook will automatically calculate the bidding price based on the selected budget and campaign duration.
- Daily budget: This is the average amount that a business spends on a campaign each day.
- Lifetime budget: This is the amount that a business spends over the entire duration of the campaign.
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