As one of the 6th most popular media channels in the world, TikTok is becoming a fertile ground for smart people to earn extra income. So how does TikTok pay? Do you get paid for advertising rights on TikTok? Let’s join Optimalmk to refer to the article below.
Do you get paid for ad authorization on TikTok
This is a little more complicated. Verified TikTokers won’t get paid by the platform (unless they opt into TikTok’s Creator Fund), but they’re more likely to attract attention from brands looking for new content partners.
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How much does it cost to advertise on TikTok?
TikTok uses a cost-per-mile (CPM) metric to charge for ads. Advertisers pay $10 or £9 for every 1,000 views. If you want to start an ad campaign, it will cost you a minimum budget of $500 or £410. If you’re launching a branded hashtag challenge and want it to appear on TikTok’s Explore banner, you could be looking at up to $150,000 or £123,000. Overall, advertising costs range from $50,000 to $120,000 or £410 to £123,000.
While CPMs on TikTok aren’t as good as they used to be, as the platform grows in popularity, we’ve seen traffic costs continue to fall for our clients. TikTok ads have significantly outperformed Facebook and Google across most of our campaigns globally over the past three months. This is less than half the cost of Google traffic and three times less than Facebook traffic.
For mobile marketing campaigns at Admiral Media, the average CPM on TikTok in 2023 is around 2 euros (while Google CPM is around 4 euros and Facebook CPM is 6 euros or higher).
Learn more about how we work as a TikTok advertising agency and analyze everything about TikTok marketing, from traffic costs and smart content to hidden features that can make or break performance.
When to start testing TikTok ads
Like any advertising platform, there are certain scenarios where TikTok ads can be particularly useful for businesses. Here are some scenarios where starting a TikTok advertising campaign might be a good idea:
If your target audience is under 40: TikTok is particularly popular with younger consumers, so if your target audience falls within this age range, this could be a good option for your business.
If you’re having trouble achieving good CPMs on other platforms, TikTok could be a good option.
If you can achieve higher than average CR and CTR on other platforms and know how to influence those metrics through your ad strategy and targeting, TikTok could be a good fit for your business.
If you’re looking to increase brand awareness: With a large and growing user base, TikTok can be a powerful tool for increasing brand awareness. If this is your business’s primary goal, TikTok advertising could be worth considering.
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