The location targeting you choose is used to locate people who live in or near that location. This allows you to reach a diverse audience of users in a specific area and within a certain period. Want to know how to change location targeting for Facebook ads? Please refer to the article below from Optimalmk.
What is the goal of Facebook advertising?
The goal of this ad is to build a list of potential customers. How this type of advertising works is as follows: When customers click on the ad, Facebook will collect information from them such as name, email, and phone number that they provided on the platform.
Learn about location targeting
Most advertising objectives support audience tailoring in this way, including awareness objectives that use store location to connect people with offline businesses near them.
Meta’s technology uses many signals to help display ads to people in the location you choose to target. Because these signals vary, we cannot guarantee absolute accuracy. Occasionally, you may encounter situations where you have lower ad impressions or even receive messages or leads from outside your location settings.
In some cases, users may encounter ads naturally. In this situation, interactions such as likes, comments, and shares on the ad may occur outside the targeted location. We can also show ad previews to people connected to the business, even though they may be outside of the targeted location. No fees will be applied for preview impressions.
Facebook ads location targeting change
There are several methods businesses can use to target ads to users based on their location:
Using GPS coordinates: This method uses satellites to determine the user’s location, providing the highest accuracy.
Use of IP addresses: IP addresses can be used to determine location, but accuracy can be affected by IP address spoofing or alteration.
Using WiFi hotspot: This method relies on a WiFi hotspot near the user to determine location, but the accuracy is not as high as GPS coordinates or IP address.
Using cell tower triangulation: This is a method based on calculating the user’s distance to cell towers, however, the accuracy may not be as high as GPS or IP.
Using MAC address: This method uses the address of the network card to determine location, but the accuracy may not be high and is affected by many factors.
Contact Info
You need a Facebook advertising account but don’t know any reputable provider. Coming to Optimal FB is where you will experience what you need facebook crypto ads prestige, high trust, and professional consulting and service support for customers.