With 2 billion users engaging daily, Facebook remains the most popular social media platform. This makes advertising on Facebook the top choice for businesses looking to enhance brand awareness, interact with potential customers, and attract new clients.
However, how do you Facebook advertising metrics and benchmarks are truly effective? The following Facebook advertising data and criteria from Optimalmk will help you answer this question and develop plans for your ad campaigns.
What Facebook advertising metrics include?
Number of reaches:
This figure represents the total number of people who have seen your ad at least once. The conversion rate of this metric is typically low because users may simply glance over without engaging or making a purchase. If you only care about reach, you may have to spend a significant amount without generating significant revenue.
Number of Likes:
In the past, attention to the number of likes and shares has diminished as they include non-engagement interactions. For advertising campaigns, customer interest in the product can be reflected through a high number of likes. However, if your goal is to generate revenue and profit from advertising, the number of likes and shares may not be significant.
Number of Clicks:
This number represents the total number of clicks on the “Learn More” link in your ad, including those who click to read the content without actually visiting the website or landing page. Facebook’s aggregation can cause confusion and does not indicate the actual conversion rate of the ad campaign.
How to accurately read and understand Facebook advertising metrics
The next step will guide you on how to understand these important metrics thoroughly. It is essential to have in-depth knowledge of these metrics to become a successful Facebook advertiser. Let’s learn and take notes to assist in your learning process and work.
Click-Through Rate (CTR):
This is a common metric in online advertising tools to evaluate user interest in ads. This metric combines both impressions and clicks. The formula for calculating CTR is as follows:
CTR = (Total clicks / Total ad impressions) x 100%
Cost Per 1000 Impressions (CPM):
CPM represents the cost for every 1000 ad impressions delivered to customers. You need to pay attention to this metric as it directly affects the bid price, meaning the lower the CPM, the lower the bid price. CPM has a certain influence on the speed of budget consumption and the number of people you reach. To achieve a good CPM, you need to optimize CTR. Both ad content and target customer files affect these three important metrics: CPM, CTR, and CPC.
Cost Per Click (CPC):
CPC is the amount you pay each time someone clicks on your ad. When you’re accustomed to advertising on Facebook, tracking CPC can help you estimate CPM and CTR. These two metrics have the following relationships:
- CPC increases when CTR decreases (with CPM unchanged).
- CPM increases when CTR increases (with CPC unchanged).
- CPC increases when CPM increases (with CTR unchanged).
Impressions:
High impression numbers indicate that your ad is being shown to more people. This is particularly important when you conduct brand awareness campaigns, as the message will effectively reach the audience, helping them remember your brand.
Conversion Rate (CR):
This metric is extremely important for retailers. CR indicates the conversion rate from potential customers to actual customers making purchases. The formula for calculating CR is as follows:
CR = Total orders / Total clicks.
What are Facebook advertising metrics and benchmarks?
The Facebook Relevance Score, introduced in 2015, evaluates the quality of ads. This score is calculated based on various factors, including positive user feedback such as views, clicks, app installations, as well as negative feedback such as reporting inappropriate content.
The Facebook Relevance Score is rated on a scale of 1 to 10. The higher the score, the more effective your ad will be, appearing more frequently and potentially optimizing ad costs.
How is Facebook advertising data and benchmark measured?
Results:
This is one of the most important metrics, showing the total number of times your ad campaign achieved the desired goal. Results may include conversion actions such as the number of customers visiting your website, …
Cost Per Result (CPR):
CPR represents the average cost for each result from your advertising, calculated by dividing the total advertising cost by the total results. This is one of the most important metrics you should pay attention to because it directly affects the effectiveness of your advertising campaign, indicating whether your ads are truly effective.
Expense:
This metric indicates the total amount you have spent on advertising over a certain period of time. Tracking expenses helps you control your budget, allowing you to adjust your budget more reasonably.
Return on Advertising Spend (ROAS):
ROAS is the profit ratio you receive compared to the amount of money you svertising. This is a crucial metric for businesses to evaluate the effectiveness of their advertising campaigns, enabling them to analyze and optimize future ads.
Contact Info
Information about “Facebook advertising metrics and benchmarks” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide facebook casino ads as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.