Facebook Ads is a popular online marketing tool that many businesses use to promote their products. This is because of its effectiveness and the ability to quickly reach potential customers. However, when setting up advertising campaigns, many people encounter issues such as posts not being approved or even having their advertising accounts suspended. The reason often lies in violating Facebook’s advertising policies. One of the most common mistakes is using language that violates these policies. Therefore, in this article, Optimalmk will share with you Facebook algorithm words to avoid.
Considerations When Running Facebook Ads
Creating Engaging Visuals
Designing images for Facebook Ads is a crucial first step to consider, as it can impact the results of your advertising campaign. To ensure effectiveness, you need to adhere to the standard dimensions for Facebook ad images. Below is a table of sizes you can refer to:
In addition to creativity, images also need to adhere to aspect ratios, dimensions, and text density. To create unique visuals, you can use tools like Photoshop or Canva.
If possible, using Canva Pro and purchasing as a team is a good option. At IMTA, we will support you with Canva Pro.
Creative elements and precise messaging are key to capturing customer attention. Avoid using dull and informative images. Additionally, you should use real images of your products/services, as consumers are becoming more discerning and want to see the most authentic, unedited images.
Video Advertising Template
Video advertising is the most authentic way to convey a message, allowing customers to experience products or services more vividly than with images alone.
For example, when advertising Facebook Ads courses at IMTA, in addition to using images, IMTA also integrates real videos of class sessions, helping potential students get a clear view of the classroom environment and the professionalism of the instructors.
You can use your phone to shoot videos simply. To enhance professionalism, you can also invest in equipment such as tripods, microphones, and gimbals.
Targeting the Right Audience
Targeting the right audience is a key factor that affects the effectiveness of advertising campaigns. When you accurately target your audience, conversion rates will be optimized.
Segmenting Advertising Audiences
Segmenting your advertising audience into specific groups helps you create more engaging and persuasive ad images and copy. This way, you can interact effectively with your audience and build stronger connections with your business. Segmenting also increases the opportunity to attract new customers compared to advertising to a large and unclear audience.
Facebook algorithm words to avoid
Regarding healthcare:
Words not to be used when running Facebook Ads in the healthcare, medical, hospital, emotional, health, and mental health fields that you should avoid include:
- Words related to diseases or body parts such as: Liver, Heart, Joints, Sinusitis.
- Words related to sick people or animals such as: Dietary supplements, Patients, Pediatric patients, Clinic.
- Negative-meaning words like: Treating doctor, Treating physician, Recovery, Fatal, Painful, Desperate, Suicide, Death.
Financial Currency:
Facebook also specifies certain prohibited words in the financial and currency field that advertising accounts on Facebook should take note of, including:
- Loan
- Borrowing
- Currency, finance
- Personal loan
- Credit loan
- Interest rate
- Tax
- Lending
- Disbursement
Words not to use in Facebook ads related to chemical components:
Avoid using words that violate Facebook advertising policies related to chemical components or compounds such as:
- Vitamin
- Omega, acids,…
- Fiber, herbal ingredients,…
Words distinguishing race and gender belonging to the group of words violating Facebook policies:
Avoid using specific words related to gender, race, or nationality in Facebook ads. Prohibited words include:
- Gender-specific words: Mr., Mrs., Uncle, Aunt, Brother, Sister, Female, Male
- Nationality words: England, France, Germany, USA,…
- Race-distinguishing words: Black people, White people, Ethnicities,…
Fields such as vocational training, employment, and rental of residential office spaces are on the list of prohibited words when running Facebook Ads that you should avoid using.
Additionally, words related to surveillance cameras and security cameras should also be avoided when creating advertisements on Facebook.
Furthermore, the content of Facebook Ads should be certain to avoid violating Facebook’s advertising policies.
Contact Info
You need a Facebook advertising account but don’t know any reputable provider. Coming to Optimal FB is where you will experience what you need Facebook prestige, high trust, and professional consulting and service support for customers.