Advertising activities are an indispensable part for businesses that want to reach their customers. When implementing advertising campaigns on Facebook, most businesses aim to target the right audience to increase efficiency in converting customers. However, have you learned about the possibility of more optimization in building customer data suitable for each of your campaigns? Let’s explore with Optimalmk how to properly create a custom audience on Facebook and what is Facebook custom audience minimum size!
What is a Facebook Custom Audience?
Facebook Custom Audiences are clearly defined groups of people who have a relationship with your business. These could be previous customers who have visited your website or installed your app. What’s more, Custom Audiences have the ability to create Lookalike Audiences – groups of new fans, followers, and potential customers that share characteristics with your existing audience. In short, it offers some of the best ad targeting features available today.
However, not everyone wants to share their data. Some people consider this a violation of data privacy. That’s why Apple changed its policy with the iOS 14.5 update to turn off Identifiers for Advertisers (IDFA) by default.
IDFA was used to track user behavior within the app, thereby making it easier to create highly targeted advertising. However, with Apple’s new update, users will be asked to opt in or out of data sharing for each app they use.
Currently only about 25% of users choose to participate in data sharing. With IDFA no longer installed by default, advertisers and app developers will be significantly limited in tracking user activity.
What is the impact of this on Facebook Custom Audiences? You may notice diminished results and may need to consider alternative strategies. Facebook recommends using broad audiences or expanded targeting to meet your campaign goals. You can also find more detailed instructions here. Either way, Facebook Custom Audiences can help you reach your ideal customers, and there are plenty of ways to connect with them.
Facebook custom audience minimum size
A Facebook Custom Audience is a group of people defined based on the activities they’ve taken on your website, Facebook page, or Instagram. Here are some examples:
- People who viewed and interacted with your Facebook page.
- People who visited a specific page on your website. Your potential or existing customers.
- People who watched a video from your Facebook page you.
- People who have visited and interacted with your Instagram page.
This information is collected from pixels placed on your website, from your customer relationship management system, or from Facebook and Instagram itself.
A Facebook Lookalike Audience is essentially a request for Facebook to create a group of people similar to one of your custom audiences. Here are some examples:
- Lookalike audiences of your potential customers.
- Lookalike audiences of your existing customers.
- Lookalike audiences include your highest customer value customers.
When using similar audiences, there are a few important things to keep in mind. You need at least 100 people in your Facebook custom audience, however it’s best to have at least 500 people.
If your Facebook custom audience is too small, Facebook will have difficulty finding similar people due to lack of data.
Besides, you also need to select the appropriate country and ratio from 1-10 %. For example, 1% is the most precise audience while 10% is the largest. Sometimes we find that a 10% audience performs better than a 1% audience, so it’s important to always check both options.
Contact Info
Information about “Facebook custom audience minimum size” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide crypto ads on facebook as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.