You are wondering why your Facebook ad is not approved or your Ads account is locked. Your post may violate Facebook’s PR policy. Please read the Facebook landing page policy below carefully and take notes to avoid unnecessary errors. Optimalmk will summarize detailed information for you below.
Facebook landing page policy
What’s Reviewed
The Ad Review System will review your Ad for violations of our Advertising Policies. This review may include specific elements of your ad, such as images, videos, text, and targeting messages, as well as the ad’s associated landing page or other destinations, among other information.
Review Results
If we find a violation at any point in the review process, your ad will be disapproved. Ads that are of lower quality, even if they do not necessarily violate our policies, may still be affected in their performance. You can find more information about how quality can affect your ads in the Help Center.
Ad Review
Ads may be reviewed and re-reviewed at any time, and may be disapproved for policy violations at any time. It is your responsibility to understand and comply with the Advertising Policies.
Other Enforcement Actions
In addition to policy enforcement for individual ads, violations of these terms and policies may result in additional enforcement actions, such as disabling the ad account, Page, Business Manager, and/or specific user account. If disabled, the account, Page, or Business Manager will not be able to run ads, and the advertiser may not be eligible to advertise. You can learn more about what to do if your ad account is disabled here or about your ability to advertise being restricted here.
Controversial Content
Ads must not contain content that exploits crises or controversial events for commercial gain.
Deactivated Landing Pages
Ads must not direct people to a non-functional landing page, including content on the landing page that makes it difficult for a person to navigate away from that page.
How to Optimize Facebook Landing Pages
Setting performance criteria for landing page views is a way to increase the quality of traffic your website receives through PR.
For example, if your goal is to increase traffic to specific pages on your website: You should optimize for landing page views instead of optimizing for link clicks because this can increase the quality of traffic. You should especially use this option if you want people to visit a specific website on mobile devices.
If your goal is to increase conversions: You should first try to optimize for conversions. However, not everyone should maximize conversions. To be effective, a conversion-optimized ad group needs to have about 50 or more optimized conversions. If your ad group does not have the above conversions per week, optimizing for landing page views can be an effective alternative. This is also a good choice if you don’t have a lower-funnel event (like a purchase conversion) set up with the Meta Pixel.
Let’s say your goal is to increase the number of people who view other content on your site in general (not a specific destination URL): You should set your performance goal for a “view content” conversion instead of a landing page view, as the former will optimize for people viewing any page on your site that has that event added.
Contact Info
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