Cases of advertising disapproval mainly stem from violating Facebook’s advertising policies. Sometimes, the use of prohibited advertising content or inappropriate images leads to ad disapproval, and in severe cases, Facebook Ads accounts can be suspended. Therefore, when conducting marketing on Facebook as part of online business activities, it’s important to regularly check and adhere to the latest community standards and Facebook policy ads. For more information, you can refer to the article by Optimalmk below.
Facebook policy ads
Facebook Advertising Policies
Brand Copyright
Brand copyright is a crucial factor when running ads on Facebook. If the ad description relates to well-known brands, especially international businesses, including text, images, and videos, Facebook may reject the ad approval.
Product categories prone to copyright infringement include:
- Footwear.
- Perfumes.
- Handbags.
- … Especially counterfeit goods.
If there is no business license certifying collaboration with authorized partners, all business advertisements may not be approved, and in some cases, the advertising account may be permanently suspended.
Although some ads on Facebook may slip through, eventually, Facebook will detect and terminate ads that violate brand copyrights.
Comparison Before & After
In product and service categories like cosmetics, beauty, weight loss, etc., it’s common to use “before and after” images to illustrate the results of the product. However, Facebook does not endorse this practice because there is no evidence to prove that the product will deliver similar results. This comparison can lead to negative impacts on users, including feelings of imposition, discomfort, or inadequacy. These consequences can result in ads being rejected from displaying on Facebook.
Content intended for adults, including “18+” images or videos, explicit content, is prohibited on Facebook. Even if the images or videos are slightly “over the line,” Facebook will not approve such posts. This leads to ads from beauty salons, spas often not being approved if they contain detailed images or videos of the beautification process or reveal skin. The consequence of violating this can be the suspension of the advertising account on Facebook.
Regulations on Using Personal Images on Facebook:
In fact, using other people’s images for advertising on Facebook is not usually problematic. However, there are some exceptions when you use images of celebrities to sell products online on Facebook. There are two scenarios:
- If it’s a global celebrity: Advertising will be completely banned.
- If it’s a celebrity only in one country: Advertising may be displayed, but you may face the risk of being sued for using images without permission.
Advertising Language Policy
In reality, Facebook has not officially disclosed a list of banned words in posts in the Vietnamese market.
However, based on experience in setting up numerous advertising campaigns for various industries and products, Super Fast Advertising has compiled a list of commonly banned words in Facebook ads to help businesses and online entrepreneurs avoid account suspension. These words include:
- Weight gain.
- Treatment, therapy, therapy.
- Breast enhancement, breast lift.
- Sex, sexuality.
- Erectile dysfunction.
- Disease…
- Healthcare, licensing.
- Dietary supplements, drugs.
- Commitment, guarantee.
Furthermore, please note that the word “Facebook” should be capitalized correctly. Additionally, there are many other words banned in Facebook’s advertising policy that you need to be cautious about when using in posts.
Contact Info
We provide services Facebook policy ads nationwide, and with a team of experienced and qualified staff who both support advertising and can directly perform Facebook advertising if you need. Contact us via phone number: +84 564 104 104 for detailed advice.