Advertisers are required to adhere to the Advertising Standards we set to ensure that everyone has a positive experience and to support the creation of meaningful relationships between individuals and businesses on our platforms. How to achieve Fb ads benchmarks? Check out the article by Optimalmk below.
Fb ads benchmarks
The Meta Business Help Center provides information on some advertising policies to help achieve Facebook Advertising Standards. Relevant articles include:
Personal Attributes: Meta’s advertising policies prohibit ads containing personal information, including avoiding assumptions about others’ personal attributes in ads.
Sensational Content: Our advertising policy prohibits provocative content, including avoiding shocking, provocative, stimulating, or excessively violent content in ads.
COVID-19: Our advertising policy relates to COVID-19, including products and content temporarily restricted or prohibited.
Trading in Cryptocurrency-related items: Our advertising policy for cryptocurrency-related products and services, including conditions for running ads related to cryptocurrency.
Dating: Our advertising policy for dating services.
Drug and Alcohol Addiction Treatment Centers: Our advertising policy for drug addiction and alcohol-related services, including information on how to register to run these types of ads.
Online Gambling and Betting: Our advertising policy for online gambling and betting, including information on how to register to run these types of ads.
Personal Health and Body: Our advertising policy prohibits ads that create negative self-perception or suggest unrealistic or unattainable results.
Alcoholic Beverages: Our advertising policy regarding advertising alcoholic beverages.
Political Issues, National Elections: Our advertising policy regarding ads related to social issues, elections, or politics.
Optimizing Facebook Advertising Standards
Optimizing Content
The content of your advertising campaign is the core factor determining its success. Your headline and description must be compelling and interesting enough to attract the attention of customers. An engaging headline combined with your brand name will make your product stand out and be memorable in the minds of customers.
The description should be concise but still convey the benefits that customers can receive. There’s no exact formula for writing content, but always remember that stimulating and engaging nature is crucial.
Each ad only displays a portion of the headline and about 4-5 lines, so focus on creating these lines to be captivating, making the reader unable to take their eyes off and click on your ad.
An effective way to improve content is to refer to ads currently running by competitors or competing businesses. If they are effective, you can learn how they write content and apply it to your strategy.
Optimizing Advertising Images on Facebook
Images play an extremely important role in advertising optimization. First, ensure that your images comply with the dimensions set by Facebook. It’s essential to understand and apply these dimensions so that the images display with the best quality.
Next, images need to be engaging and convey the message clearly. Avoid overcrowding images with too much text. Creating beautiful images is a time-consuming and attention-demanding task, as it is the core part of advertising optimization.
Optimizing Target Audience
Determining an accurate target audience is crucial. You need to clearly identify who your target audience is. Ask questions about your target audience: who are they, their age, gender, and shopping behavior? Invest time in researching and analyzing the interests, habits, and shopping behaviors of this audience. Understanding what customers want will help you create effective advertising campaigns.
Explore Reports in your advertising account and review campaign reports to adjust the target audience accordingly. Additionally, to optimize the target audience, you also need to consider the placement and schedule of ads. Choose the best time slots and ad placements for your target audience.
Optimizing Advertising Budget
Advertising on Facebook can be likened to an auction, and your task is to choose the most appropriate bidding price for your ads. However, since Facebook is constantly evolving and becoming more complex, we need to consider the following points:
Define the goal of your campaign, which could be increasing likes, shares, conversion rates, or interactions, and then optimize the budget accordingly. In case of a limited budget, focus on optimizing clicks until Facebook gathers enough data to evaluate conversions. If you aim to increase traffic, you also need to optimize interactions.
Optimizing Ad Placement
Typically, we have multiple options for ad placement, whether it’s in the center or on the left. Data shows that the cost per click (CPC) can vary by up to 50% depending on the ad placement.
To select the best position, we need to use analytical tools. By accessing Facebook Ads Manager and selecting the breakdown menu, then choosing “by placement” to check. Next, you can adjust in two ways: increase bids on potential ad placements or remove ineffective placements.
Testing Ad Options
To find the most effective ad template, we need to conduct experiments. Use the A/B testing method to do this. Before starting the test, think about and determine which factor in the ad template has the greatest impact on interaction and conversion. You can experiment with factors such as headlines, ad design, ad placement, objectives, etc.
Using Facebook Pixel to Optimize Advertising
Facebook Pixel is a small embedded code. By adding this code to your website, you can track how customers interact with the website and optimize advertising on Facebook more easily.
Facebook Pixel helps you measure the conversion process and provides insights into customer behavior so you can aggregate data on their interactions. It also indicates whether visitors converted through desktop or mobile.
Choose Campaign Goals That Make Sense
Before you start, clearly define your campaign goals. This will provide Facebook with the necessary message to distribute ads to the right audience.
Choosing goals also affects how ads are distributed and costs. For example, if your goal is to increase brand awareness, set the campaign goal as enhancing local awareness.
Keep Campaigns Running Continuously
In the process of optimizing advertising on Facebook, an important principle to remember is not to constantly stop and restart campaigns. This is often a common mistake made by beginners, driven by the urge to check and adjust campaigns frequently. When doing this, you may inadvertently turn off and restart campaigns too often.
In fact, this is not beneficial because when you start a new advertising campaign, Facebook needs approximately 24 hours to gather information about the target audience and potential customers. Turning off and restarting ads within 24 hours will significantly reduce the performance of the campaign because Facebook does not have enough data to accurately evaluate the objectives.
Choose the Right Time to Run Ads
During the advertising optimization process, carefully choose the timing to run ads. Based on predictions about the times when people are most active on Facebook and when your posts can be displayed most frequently.
Contact Info
We provide services facebook nationwide, and with a team of experienced and qualified staff who both support advertising and can directly perform Facebook advertising if you need. Contact us via phone number: +84 564 104 104 for detailed advice.