Just recently, TikTok is one of the social platforms that attracts a lot of attention from users. In addition, TikTok has developed many new features to help build and expand personal or business channels. In which, Tiktok Promotion is a means to help customers easily see and access user videos. Invite you to read with Optimalmk to learn about this form of promotion and How does TikTok Promote work? through the following article!
What is TikTok Promote?
TikTok Promote is a promotional feature in TikTok that customers can use to help attract more audiences to access your videos. At the same time, increase the number of visitors to the website and help you improve the number of Followers for the channel.
This tool is available to all TikTok accounts, but they are only available for public videos with sound that can be used for commercial purposes or original sound.
Advantages of TikTok Promote
Expand the reach to more people. TikTok SEO can be useful, social media algorithms are not always consistent. So investing money can be worth it to increase your reach.
Maximize your organic content. With TikTok Promote, converting any random TikTok video into an ad is just a few clicks away directly in the app. It helps optimize your ad campaign conveniently.
Understand your audience better. You will receive detailed information to grasp the tastes and behaviors of your audience. thereby improving the performance of your videos and achieving your goals.
Cost-effective. With a minimum spend threshold of $3 per day. You can experiment with TikTok Promote programs without spending a lot of money.
Openness and scalability. TikTok Promote allows small businesses to partner with influencers to promote content or live videos. This increases the opportunity for reach and engagement. In addition, the new ‘Promotion Package’ feature helps buyers purchase a minimum number of views, ensuring promotional effectiveness.
How does TikTok Promote work
You can access TikTok Promote through Creator Tools or the Business Suite, where you’ll also find metrics and data about your ongoing and past campaigns. You can also complete the Promote order through a previously uploaded video. You can choose any of your own videos with original audio or audio from the Commercial Music Library.
After selecting a video, you’ll continue the process:
- Choose your criteria
TikTok offers three criteria for your campaign: more views, more followers, or more website visits. Choose one of the three criteria based on your business needs, your current position on the TikTok app, and any other marketing data that may inform your decision.
- Choose your audience
Along with your campaign goals, the other important decision you’ll make is between audience types. With TikTok Promote, you decide between automatic (TikTok chooses your audience for you) or custom (you define your preferred audience demographics).
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