One of the important factors to attract users to TikTok stores is attractive promotions, discounts and discount codes. So what is a TikTok store promotion code and how long does a TikTok promotion last? How to create an effective promotion campaign? Let’s find out with Optimalmk in the article below.
Learn TikTok Promotions
Evaluate how platform promotions (i.e. TikTok Store-sponsored promotions) can help you increase your store’s GMV while reducing costs. You’ll also learn about the different types of promotions available on the platform and how they are priced for customers.
What are platform promotions?
Platform promotions are promotions that are 100% subsidized by TikTok Store. These programs offer shoppers discounted prices to support promotional events on TikTok.
Platform promotions are available in both daily and platform campaigns (Product Campaigns and LIVE Campaigns).
What types of promotions does TikTok Shop support on the platform?
TikTok Shop-sponsored promotions can be divided into two categories: Shipping-based promotions and product-based promotions.
Shipping-based promotions include shipping vouchers
Product-based discounts include Product Vouchers, Fixed Product Discounts, and Buy More, Save More.
How do you know if it’s a TikTok Shop-sponsored promotion?
Open the TikTok app to check for TikTok Shop-sponsored discounts. We include icons to highlight the places where we offer discounts to users. Below, we’ll show you the types of discounts we offer and how to identify them in the app.
We display icons on: Product Detail Pages, Live, Showcase Pages, Shopping Cart, and other pages that are visible to users.
How long does TikTok promotion last
Currently, TikTok stores offer 2 Flash Sale promotion models.
Flash Sale: displayed on multiple channels including product pages, LIVE pages, short videos, and gallery pages of all account types. This discount model is effective in boosting the closing rate for best-selling or new products, as well as clearing inventory.
Flash Sale in LIVE: This Flash Sale model is only displayed on the LIVE channels of creator accounts, official accounts, and marketing accounts.
This promotion is useful for Sellers who want to increase sales in LIVE, attract and retain LIVE viewers, as well as exploit creator channels to increase visibility and promote closing.
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