Tiktok is currently a platform with the ability to spread content quickly, bringing huge interactions and high conversion rates through short videos. However, not every account will be on trend. Therefore, running TikTok advertising builds a brand and is chosen by many units and individuals. When choosing a PR budget, how many coins are there to advertise TikTok? Let’s refer to Optimalmk below.
How many coins to promote TikTok?
To start, let’s ask the question How much does it cost to advertise on TikTok? The minimum CPM is $0.50 per mile, meaning marketers must pay at least 50 cents for every 1,000 views of their ads. The lower limit for CPC is $0.02 per click, and advertisers are required to spend $500 per ad campaign.
Similar to other online advertising platforms, the factors that affect the cost of advertising on TikTok are related to the effectiveness of the graphic content, the level of engagement with the ad, the creative advertising testing strategy, and whether or not there is a strong analytics system.
Today, tips for reducing spending on TikTok Ads advertising campaigns can be divided into many categories.
How much does TikTok advertising cost?
Advertising prices are based on bids
TikTok PR prices are determined based on four main bidding methods, each with its own impact on your advertising strategy:
OCPM (Cost Per Mille/Cost per Thousand Impressions) – cost per thousand impressions: average around $2 ~ 50,000 VND. CPM bidding is the price you are willing to pay for 1,000 ad impressions. TikTok will optimize your ad production to ensure it reaches the largest number of potential buyers within your budget.
CPV (Cost Per View) – cost per 1,000 views: You can set a maximum CPV bid for 1,000 6-second or 2-second video views. TikTok will produce your ad based on the budget and spending level you have set.
CPC (Cost Per Click) – Cost Per Click: average around 5,000 VND. The system will deliver your PR to people who are likely to click on the link in the ad at a price close to your CPC bid.
OCPM (Optimized Cost per Mille) – Cost Per 1,000 Optimized Impressions: This is the price you are willing to pay to generate 1,000 advertising impressions, similar to CPM. However, the system will target customers who are more likely to convert, become potential customers or are interested in similar products.
By choosing the right bidding method for your criteria and budget, you can optimize the effectiveness of your TikTok advertising campaign and achieve the best results in reaching and interacting with your target audience.
Advertising costs based on advertising formats
Pre-order PR prices on TikTok: Top View, Branded Effect and Branded Hashtag Challenge
Top View advertising costs: Top View is a promotional video format that appears as soon as customers open the application, which is the highest-end advertising format on TikTok. The full display time in 1 day helps attract millions of views and increase brand recognition.
- Basic price for 1 impression: 1.35 USD.
- Targeted price per impression: 1.69 USD.
- Minimum daily budget: 10,800 USD/8 million impressions (Vietnam market).
Branded Effect advertising costs: Branded Effect is a form of advertising that uses stickers, filters and motion effects to highlight product names, campaigns and brands.
- Standard (2D effect/2D pro): 37,350 USD.
- Enhanced (3D/GBE effect): $67,350.
Branded Hashtag Challenge PR Price: Branded Hashtag Challenge is a form of advertising where brands create a unique hashtag and encourage customers to use it in their videos.
- First 3-day promotion: $11,100.
- Minimum cost for a campaign: $29,500.
- Maximum total cost for a campaign: $40,600/70 days.
- Investing in pre-made advertising formats on TikTok such as Top View, Branded Effect and Branded Hashtag Challenge is highly effective and helps your brand stand out on this platform, while creating active interactions from your community. However, you need to carefully consider and plan a suitable budget to ensure that your PR campaign achieves the desired criteria.
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