Selling with a smart Shopee advertising strategy will help you save a lot of money. So do you know how much does Shopee ads cost? to be highly effective? Let’s add Optimalmk Find out in the following article.
How much does Shopee ads cost?
Shopee advertising costs are clearly described through:
Advertising bid
When running ads on Shopee, the selling price depends on the form of advertising and the difficulty level of each industry. Shopee uses an auction format to determine advertising bids. This means you will bid against other sellers for the right to display your ads on Shopee.
Cost calculation formula
The formula for calculating advertising costs on Shopee is as follows:
Selling price = Number of clicks * Bid amount
Let’s say your shop gets 1500 clicks per day and you bid 360 VND. This means the amount you need to pay will be 540,000 Vietnam Dong.
How to optimize shopee ads
Regarding detailed steps to optimize Shopee advertising effectively and save money, you can refer to and follow the steps below:
Step 1: Select and prepare products
Product selection and preparation is the first step in the overview of Shopee advertising optimization steps. Running products should still be the main products of the shop (purchases, high ratings >100~1000).
Optimize your cover image to increase click-through rate. This is a cover photo with a product image and important content so visitors want to click on it immediately. Choosing good products accounts for more than 50% of the success of running discovery ads.
Step 2: Optimize display position
- The steps to optimize Shopee PR are to optimize the display position:
- Home page: Today’s suggestions.
- Competitor’s product page: you might also like it.
- Competitor product pages: Similar products.
3 This position will be displayed depending on your Premium % set (0-300%). 100% is 2 times the normal payment rate. For example: the average is about 1,000 VND/click. If you set 100%, it will be 2,000 VND, 200% will be 3,000 VND, and a maximum of 300% will be 4,000 VND/click.
Step 3: Optimize the audience
With 4 indicators of the criteria object you can customize are:
- Age
- Sex
- Location
- Passionate industry
The shop needs to draw customers’ portraits as specifically as possible, this will help you reach the target audience accurately and save more money on advertising.
Step 4: Optimize purchasing behavior
There are 4 types of behavior objects that can be enabled/disabled:
- People who searched for the product:
Turn on if users can buy your product over and over again. For example: snacks, diapers,…
Turn it off if it’s products you don’t often find. For example: Laptop, dining table and chairs,
- People who have viewed the product: Turn on the action to reach back to those who have viewed the shop’s products
- people who added products to cart: Enable this customer to ensure the highest conversion rate,
- People who viewed similar products:
- Turn on if you want to expand the file to such products.
- If your budget is limited, you want to focus on the most relevant files.
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