For many online entrepreneurs and marketing professionals, owning at least one Facebook fan page is quite common. However, not everyone fully understands the metrics that Facebook provides to evaluate the performance of fan pages and their posts. Particularly, recently, a new metric has emerged called “Distribution Score” on posts on fan pages. So, what is this score and how to increase distribution score on facebook? Let’s explore in detail in the article from Optimalmk below.
What is the Distribution Score on Facebook?
Facebook is experimenting with a new metric called “Distribution Score,” displayed under posts in some countries. In managing a Fanpage, you may notice differences in reach between posts, with some having high reach while others only have a few reaches.
How to increase distribution score on facebook
Emphasizing Your Content
Content is king. Ultimately, your content needs to be engaging and meet the needs of your customers. Here are some suggestions for creating impressive content:
- Thorough research: Research different content writing styles such as storytelling, trending content, etc.
- Limit sharing through links: Focus on creating platform-specific content to make it easier for users to experience your content on their feed.
- Consider adding calls to action (“leave a comment below”) or asking questions to encourage discussions.
Planning Your Posts
It’s no surprise to see many highly engaging accounts on Facebook posting daily. This is because consistency is crucial to increase your reach and to let the algorithm know that you are active. Moreover, in Facebook’s algorithm, there’s a Time Decay factor, so posting new content will be prioritized in distribution.
Platforms like SO9 or tools like Facebook Studio allow you to schedule posts to ensure you consistently publish fresh content.
Posting at Prime Times
Choosing the right time to post on social media significantly impacts the level of interaction.
Selecting the ideal timing for your content is not only crucial but can also be a determining factor in the success of your post. In Vietnam, the peak times that tend to attract the most people are recorded from 9-10 am, 11-1 pm, and 4-5 pm.
In a fiercely competitive landscape of organic reach, you need to employ every method to enhance the visibility of your content. By utilizing tools like SO9, you can adjust posting times based on the interaction history of your target audience.
Leverage Video and Facebook Live to Boost Engagement
Facebook has made it clear about the effectiveness of video recently.
Whether it’s live events on Facebook or small-scale video ads, integrating video into your content strategy is a smart move. Note that many video posts often spread through “likes” and “shares.”
Expanding Your Follower Base through Facebook Advertising
Whether your business is small or large, investing in Facebook advertising is not a question of “should” but “when.”
The gradual decline in organic reach has led many businesses to accept the cost of increasing reach through Facebook advertising. While the effectiveness of advertising depends on your bidding strategy and specific goals, advertising remains a direct means to attract attention and reach a large audience of potential customers.
Utilizing Facebook Groups and Influencers
Adding to your marketing strategy by engaging in Facebook Groups or collaborating with influencers is another way to expand reach and spread your message. There are numerous prominent examples demonstrating the power of these channels in achieving success.
Contact Info
Information about “How to increase distribution score on facebook” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide Facebook as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.