How to advertise on TikTok is a common question for those who plan to expand their business platform. Customers can build a TikTok advertising campaign with many stylish display modes. If you know how to run live ads, TikTok shops on phones and computers, you have the ability to earn more profits. How to promote on TikTok without apple service fee and analyze through the article from Optimalmk below.
Why Pay Apple Fees When Running TikTok Ads?
TikTok needs to recover 100% of the advertising cost. Since this manufacturer exists outside the direct scope of the App Store, it is a bit surprising that they even have to pay a 30% fee. But they do it. Therefore, they pass that fee on to you. Please note that 30% is almost half of 70%. Therefore, to compensate for this fee, they must charge a minimum fee of almost half the price.
However, Apple is forced to use their IAP system, which has certain price ranges. So they will charge you a lower price range than the suggestions I mentioned in (1). So you end up paying more for it.
Honestly, this is Apple’s problem. It’s like forcing Amazon to use IAP to sell products. No way.
Luckily, you can go to the TikTok website and find coins or credits, then run ads there or redeem coins in the app without paying any extra.
How to promote on tiktok without apple service fee
Step 1: Select criteria
Log in to TikTok Ads Manager and select the Campaign button at the top of the page. Then, click the Create button to start creating a campaign.
Depending on the criteria of the promotion, you determine the appropriate goal. On TikTok, there are 3 types of goals: awareness, consideration and conversion.
Step 2: Set the name and budget
You fill in the name of the PR campaign, up to 512 characters and choose the appropriate budget. There are 3 budgets for your reference: unlimited, daily budget and lifetime budget.
Step 3: Choose the advertising display location
After creating the above campaign, you need to set up the advertising force with features such as selecting the display location, advertising settings, targeting, … with the selection of advertising location, there are two options for you: automatic location (TikTok automatically allocates ads) or choose manual location according to your needs.
Step 4: Set up your ad.
You can enable the auto-optimize ad type feature so that the machine can automatically create your ad asset combinations and deliver the combinations with high performance.
Step 5: Targeting, set budget & set up ad schedule
The targeting feature on TikTok has many options for you to choose from such as creating or excluding custom audiences/lookalike audiences; demographics.
Set a budget for the ad group, the spending will not exceed the budget you determined in the beginning. There is also an ad schedule, you can choose All day (ads will run continuously all day) or Choose a specific time (ads will run according to the selected time frame).
Step 6: Bidding and optimization.
You choose the bidding process and optimization options, then enter a third-party tracking link to track ad performance. Specifically as follows:
Optimization goal: Includes conversions, clicks and reach. You choose an appropriate optimization goal.
Payment event: The machine automatically sets the paid event based on the optimization goal. With conversions, the bidding method is oCPM, the payment method is CPM; with clicks, the promotion is billed as CPC; with reach, the ad is billed as CPM.
Bidding strategy: In Standard Bid mode, the system will strictly control the cost of each result so that the average selling price for each result is close to the bid throughout the supply period.
Bid: Enter the amount you are willing to pay for each 1,000 impressions, each click or each conversion. The ad will be distributed based on this bid.
Distribution model: There are 2 forms for you to choose from: Standard (the budget is spent evenly during the campaign implementation period) or Accelerated (the budget is spent fastest during the campaign implementation period).
Step 7: Create a display ad.
You proceed to create an ad according to the following items:
Ad name: Enter the PR name with a maximum of 512 characters.
Ad format: Select the ad format as video.
Add multimedia content: transfer the promotional video from your computer, property or create a new video.
Thumbnail: transfer the ad cover image, depending on the video length, you can choose up to 8 main frames to display.
Text and links: Enter the elements displayed with the ad as the display name, text, call to action, profile photo, URL.
Preview the ad type: You can preview the ad to see how the video will be displayed when running.
Tracking Links: You can add tracking URLs via a third party or relevant Pixel to track your PR performance.
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