Facebook is a popular social network worldwide, attracting a large number of users. Therefore, it has become one of the essential channels for business and online sales. In today’s article, Optimalmk will explore the latest information about how to reset facebook algorithm that you cannot afford to overlook in 2024.
What is the Facebook algorithm?
The Facebook algorithm is a complex and multidimensional system used to adjust how content is displayed and distributed on this social media platform. The algorithm’s goal is to provide user experience by delivering relevant and engaging content based on their preferences, behaviors, and past interactions.
Simply put, Facebook’s algorithm assesses whether the content you post aligns with users’ interests and behaviors, determining whether that content will appear on their news feed or not.
How to reset facebook algorithm
Facebook Algorithm on User Profile Information:
Content shared by newly connected friends will be prioritized on your News Feed over content from old friends. Moreover, the algorithm will also prioritize friends who connect and interact frequently on Facebook.
Additionally, Facebook allows users to discover each other when they like or interact with posts.
Facebook Algorithm on Groups:
Content from group admins will be prioritized over content from other members in the group. In a group, about 50% to 80% of members will see the group’s posts.
Furthermore, a post in a group can reach many viewers and interactions if it has good reach and is shared by your friends.
Facebook Algorithm for Fanpages:
For businesses managing Fanpages on Facebook, it’s important to note that about 5% to 20% of users who have liked, shared, commented, or interacted with the Fanpage will see your posts. Additionally, interacting with customers will also help improve the visibility of your posts.
Factors Evaluated by the Facebook Algorithm:
Affinity Score:
The Affinity Score is a point system based on your level of interest in someone. For instance, if you follow them, comment on their posts, or engage with them in various ways. When you interact or show interest in a specific profile or fan page, algorithms will take note and prioritize displaying content from these individuals on your newsfeed.
This level of interest is only a part of the whole. Meaning, if you frequently view someone’s profile, their newsfeed won’t display news from you.
Edge Weight:
Edge Weight, also known as the weight of the edge, is a basic formula to determine which type of content will appear more on the Newsfeed. Edge Weight does not have a specific scoring system. However, some types of content will have a higher edge weight than others.
Images, videos, and links are the three types of content with the highest edge weight. Therefore, businesses may invest more in these types of content to interact with customers on Facebook more effectively. Each type of content will have a different edge weight.
Present:
The timing factor is crucial for the Facebook algorithm. On personal profiles, the latest posts from the newsfeed will also be displayed first. However, this may change when Facebook prioritizes displaying advertised posts or “On this day” posts.
Contact Info
We provide services marketing Facebook nationwide, and with a team of experienced and qualified staff who both support advertising and can directly perform Facebook advertising if you need. Contact us via phone number: +84 564 104 104 for detailed advice.