Facebook Marketplace is one of the integrated features of Facebook. It is essentially a platform for distributing goods and services between users and sellers. This social network users can directly buy or sell products right on the Facebook application without having to exit or access any other platform. Selling online on Facebook Marketplace is gradually becoming an attractive trend chosen by many business owners. with Optimalmk Learn in detail how to sell safely on Facebook Marketplace for beginners through the following article.
Should you sell on Facebook Marketplace?
Although not as widespread and specialized as other e-commerce platforms, Marketplace is also a potential sales channel if sellers know how to take advantage of it to increase orders and increase access to potential customers. Marketplace has outstanding advantages such as:
Users can view products and directly send messages to sellers on messenger to discuss and find products, without having to go through an intermediary and pay additional fees to register to sell through another company.
Promote your shop or item on Marketplace to reach more people, even if your organization does not post directly on Marketplace.
Freely display new or refurbished items in your Facebook Page shop on Marketplace, while helping you buy without leaving Facebook (for qualified sellers only). Target buyers anytime, anywhere with mobile-friendly lists.
- Reach customers on Facebook right where they are browsing products.
- Respond quickly with real-time messaging.
- Produce useful, easy-to-understand notifications such as product descriptions and pricing.
How to sell on Facebook Marketplace safely
Beautiful, honest images
The method of selling on Facebook Marketplace to get many orders, first of all, must have beautiful, honest images. It is not wrong to say that the most important thing in online sales is the image, no matter how low the technology you use, if the image is bad and dishonest, it will be difficult to convince customers. Invest in taking product photos or editing photos.
Images must ensure:
- Clear, bright enough, not blurry, not broken
- For example, if the product has many different colors, provide enough images with different colors
- Beautiful, impressive, honest images, not copied from foreign websites because of lack of authenticity.
Product title for sale contains keywords
The product title on Marketplace must definitely be in the main keyword of the product. Do not be sensational or ambiguous like when posting for sale on personal pages and Fanpages. The way to sell on Facebook Marketplace is that you must clearly understand the algorithm of Marketplace: search for products by keyword, so you must insert the keyword clearly into the product title.
The level of credibility of the personal page
After being convinced by the image element, attractive product display, the final thing that decides the customer’s purchase is your personal page. Do not use fake nicks or block messages, make friends with strangers, you will lose a lot of orders if you do not take care of your personal page carefully.
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