For those who are new to running Facebook advertising, there will often be many questions related to advertising budgets as well as the effective campaign optimization phase. Do not skip this article if you are wondering about the minimum budget for advertising on Facebook. We will join Optimalmk to answer this question in detail right after this.
Minimum budget for facebook ads
The minimum Facebook advertising budget is the minimum amount of money you need to spend to start an advertising campaign. Facebook requires a minimum advertising budget for all campaigns of $1 (22,000 VND). You need to meet this number to deliver and display ads to users. Note: The minimum Facebook advertising budget depends on many factors such as the advertising format used, target audience, industry, budget model, bidding strategy, currency company. If it is lower than the minimum budget, the ad will not be distributed. Normally, the minimum budget will be increased according to the x2 rule.
Cost for clicks on Facebook ads
According to the calculation of the average CPC price for almost all management units is $ 1.86 about 43,000 VND. The CPC price range by field will fluctuate from 45 cents to more than $ 5 depending on different competitive industries.
Calculated on 1 click of your customer when seeing your advertisement. The purpose of this form of advertising is that when customers click on the advertisement, they will navigate to the Landing Page or website. People will install call-to-action buttons for you to click. The familiar CTA is: See more, buy now, Register now, Get offers …
Cost for advertising impressions on Facebook
CPM is this advertising cost calculated at 1,000 impressions or more. Usually used to measure brand recognition. The average CPM price for advertising on Facebook for many industries is $ 11.20 (about 260,000 VND).
Factors affecting Facebook advertising budget optimization
Target audience
Target audience affects Facebook advertising costs in many different ways. Target audience groups can increase or decrease advertising costs depending on the needs of the unit. To bring the cheapest results within the advertising budget, marketers will create a specific audience. Instead of having to target an audience that is too broad and does not have a clear portrait of the criteria.
Advertising goal
The advertising goal that the unit is aiming for is brand awareness to be able to convert. Will affect the cost of advertising on Facebook. Campaign goals with the impact of increasing conversions tend to cost more than campaigns aimed at increasing brand awareness (comments, likes, shares …).
Ad placement
On Facebook, there are all the places where ads can appear. Like the news feed, right column, stories or Instagram. Depending on the location, it will affect the price of the ad. Advertisers can automate the placement of ads or choose where they want the ad to appear.
Time of year
During times of increased shopping demand such as near Tet, Black Friday, advertising costs can increase. Due to the increased difficulty of the company in the advertising auction. Although this cannot avoid the increase in advertising bids. However, you can improve the cost of running Facebook ads by adjusting the advertising budget and bid.
Industry and business sector
The field and industry in which the company is operating can affect how Facebook charges for advertising. The markets with the highest advertising prices today include finance, insurance and consumer services. If your company is operating in the highly competitive field mentioned above. Then focus on creating quality PR, leading and bidding hard.
Contact Info
Are you in need of Facebook advertising or need to rent a quality Facebook advertising account? Don’t worry! Optimal FB is a unit specializing in providing reputable Facebook accounts, as well as direct advertising support. Provides all types of advertising accounts such as casino facebook ads to help you reach and create fast conversions.