A landing page is a webpage where a user is taken after clicking on an advertisement. To learn more about landing pages, you can refer to the article [Nonfunctional landing page policy Facebook]. Along with ad content, both Google and Facebook pay close attention to the quality of landing pages. Some advertisers may not be aware of Facebook’s landing page policies. Here are 6 ways to fix the Non functional landing page policy Facebook when running Facebook ads from Optimalmk.
What is a Facebook Landing Page?
A Facebook Landing Page is a single-page website that a visitor arrives at after clicking on a Facebook ad. It’s designed to provide more information about a product or service and to encourage a specific action, like making a purchase or signing up for a newsletter.
It’s important to note that while a landing page can provide more details about your offerings, its true success lies in its ability to convert visitors into customers. Factors such as the page’s design, content, and overall user experience play a crucial role in driving conversions.
Non functional landing page policy Facebook
Enforcement of account-level actions for policy violations.
Facebook has disabled your advertising account due to landing page policy violations. Unfortunately, the notification doesn’t specify the exact ad or landing page that triggered the action, making it difficult to pinpoint the issue. To learn more about the common reasons for Facebook ad account disabilities, click here.
The landing page is not functional: CTA.
Some landing pages are as simple as an image on the left and a ‘Buy Now’ button or CTA (call to action) on the right. Other squeeze pages have more content, typically with the main offer at the top, followed by social proof and a more persuasive copy below.
In some cases, squeeze pages are completely bypassed and Facebook users are sent directly to a larger website with many subpages, where the main landing page is hidden within a dropdown menu. So how can you pinpoint exactly which part of your landing page is triggering the automation and causing you to get ‘stuck’? After years of working with Facebook and blogging about this topic, I’ll share effective ways to troubleshoot Facebook landing page issues.
Non-functional landing page: Popup Plugin
While some plugins can help attract potential customers, others may cause your account to be banned by Facebook, such as certain popups.
Non-functional landing page: Prohibited Popup
It depends. If there is no visible “X” to close the popup or if the popup takes up the entire screen, forcing Facebook users to resize the window to even find the “X” (for example, on a MacBook, where users need to press Command and the minus sign to zoom out to see it), you may get flagged.
That said, this is not common. However, if you use a third-party popup, such as an exit-intent popup that doesn’t allow users to leave the landing page after they try to close the tab or window, Facebook dislikes these types of popups.
The landing page lacks functionality: Fixing the pop-up window block issue.
This will most likely result in your ad being suspended and flagged as having a non-functioning landing page (or even worse, they may not notify you and simply provide you with a general rejection stating that the ad violates our advertising policy). So, how do you fix this? Keep the mid-scroll pop-ups or full-page pop-ups with a visible “X” to close them.
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