Negative keywords in Google Ads (Google Adwords) help advertisers prevent PR from showing up with irrelevant queries. A low negative keyword list helps optimize 50-70% of Google advertising costs. So what are phrase match negative keywords? Let’s share the information with Optimalmk below.
What is a negative keyword?
This is a type of keyword that prevents a word or phrase from triggering your ad. Your ad won’t be shown to anyone searching for that phrase. This is also known as negative match.
Types of negative matches
Coincidentally, the number 3 in the title is also the number of negative keyword match lines currently applied, including: broad negative match, phrase match and exact match. Specifically, the structure and operation method of these match types are as follows:
Negative broad match
This is the match line that the system will default to using the keyword that you have just added and have not adjusted anything. If you choose this match line, you only need to search for enough words in the phrase of the negative keyword, no matter how the query is arranged in the process, the PR will still not be displayed.
Negative Phrase Match
When negative phrase match is selected, your ad will not show if your search query contains the exact keyword phrases, but in the same order.
Your query may contain other terms, but your ad will not show as long as the query contains the exact phrase that the negative keyword is placed in the same order.
Negative Exact Match
Ultimately, negative exact match means that your ad will not show if your query matches 100% of the negative keywords that the advertiser has added (as in, the exact order and no other terms added).
Phrase match negative keywords
When a search query contains terms that follow the same pattern, using negative phrase match types will help stop your ads from showing to unrelated audiences. You must add each variation or similar term as a separate negative keyword to block them.
When to use: Phrase match negative keywords provide more precision than broad match negative keywords. Use them when you want to exclude specific phrases or combinations of terms that are not relevant to your campaign.
Note: This match type balances precision and coverage, helping you limit unwanted traffic without being too restrictive.
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