In the ever-growing world of e-commerce, account management becomes complex and requires support from a variety of sources. TikTok, a rapidly growing e-commerce platform, has introduced the Authorization Mode feature to overcome this problem. In this article, let’s consult with Optimalmk Should I turn on ad authorization on TikTok? And what is the method to turn on advertising authorization on TikTok?
Should I turn on ad authorization on TikTok
TikTok advertising authorization essentially promotes content that is already popular and performing well. This is an effective way to increase the reach and impact of your brand on the platform. Especially for those who are not familiar with TikTok or have a limited budget, this is an ideal way to enhance their advertising campaign.Friendly and authentic brand experience
The advertising format allows you to create a more friendly and authentic brand experience on TikTok. By using TikTok advertising authorization, you can combine your page and natural posts into your advertising.
This advertising format will help build and reinforce your brand image more naturally, creating trust and engagement with your audience.
Increased advertising effectiveness
Using Spark Ads can increase the effectiveness of your advertising campaign. Through research, it has been proven that Spark Ads achieves better results in terms of video views, engagement rates, conversion rates (CVR), and cost per thousand impressions (CPM) compared to conventional advertising on TikTok.
This shows that Spark Ads can optimize advertising budgets and achieve better results.
Innovative features
Running ads using the advertising authorization format will distribute innovative features that help create differentiation and attract poor-quality audiences. You can use features such as Duet, Stitch, Create labels, etc. to create unique interactive experiences.
This will help improve the ability to attract attention and remember your brand in the hearts of the audience.
Future marketing effectiveness and higher ROI
Using Spark Ads can bring long-term marketing effectiveness and higher return on investment (ROI). Any engagement with a Spark Ads post will be credited to the original random post, creating a positive impact on the long-term random post engagement.
Spark Ads also can increase customer retention and engagement, attract new leads, and promote search.
How to enable ad authorization on TikTok?
If you are interested and think that the TikTok ad authorization feature will be useful for you, then follow the steps below:
Step 1: Open the TikTok application on your device
First, launch the TikTok application on your device (phone, computer, etc.) Then, log in to your TikTok account by entering your login information.
Step 2: Go to the procedure page
On the TikTok homepage, click on your icon in the bottom right corner of the screen to access your personal procedure on TikTok.
Step 3: Settings and Privacy
When the screen switches to your TikTok profile page, continue to tap on the three dots icon in the upper right corner. At that time, your settings and privacy page will open on the screen.
Step 4: Select Privacy and safety
Next, on the settings and privacy page, tap on the privacy and safety option on the screen.
Step 5: Enable advertising permissions
When the screen switches to the Privacy and Safety section, continue to go to the option to enable advertising permissions and turn the icon to green to enable.
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