How much is the budget for running TikTok advertising? Compared to other platforms such as Facebook, Google, … is advertising on TikTok more expensive? So how to optimize the cost of running TikTok PR? What is TikTok ads minimum budget advertising? A big question mark for those who are wondering about the price. Let’s find the answer with Optimalmk through the article below!
TikTok ads minimum budget
To start running ads on Tiktok, the minimum price you need to pay is 200,000 VND. Tiktok will give you 2 options for the price: total budget and daily budget.
- The minimum budget at the group level is 400,000 VND.
- The minimum budget at the campaign level is 500,000 VND.
Depending on the type of advertising that the company chooses, the minimum budget for promoting TikTok will be different.
In addition, depending on the criteria, campaign, … You can choose the tiktok advertising campaign with the most reasonable budget.
How to Optimize Your TikTok Ad Budget
- Create a new campaign.
- Select a supported advertising objective.
- Turn on the Optimize Campaign Budget toggle.
- Choose between Daily Budget and Lifetime Budget.
- Note: Most ad teams in this campaign will share this budget.
- Choose between max and stop bid for Bid Strategy.
- In the delivery model section, only Standard is the option and you cannot change it.
- Set up the remaining settings for the ad team and create the ad. Note: when you set up an ad team, all ad teams must share the same optimization objective.
Consider these best practices when setting up Campaign Budget Optimization:
- When setting up your campaign budget, set a realistic target campaign budget. Make sure your ad group budget is at least 5x your target CPA.
- Make sure there are at least 3-5 unique, active ad groups per campaign and 2-3 unique ad types per group. CBO doesn’t work when there is only 1 active ad group in the campaign.
- To optimize, wait at least 3 days or at least 50 conversions before making new adjustments. Try to keep each adjustment within 30% of your current daily budget. TikTok’s PR Manager requires all ad groups in a CBO campaign to use the same optimization method.
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