TikTok promotion is a new form that is popular with brands to connect and reach a variety of different customers, especially teenagers. If you are an organization or shop with young people as your target, TikTok promotion is a form that should not be ignored. So how to promote TikTok to others? Read this article by Optimalmk to know the detailed TikTok PR instructions for beginners.
What is TikTok Promote for Others?
The new “Promote Others” option allows marketers to promote content, influencers, or partners. This new feature also allows marketers to promote smart people or LIVE videos to help drive views from their target audience.
Forms of TikTok Promotion for Others
In-Feed Ads
In-Feed Ads are a form of PR that is 5 – 60 seconds long, displayed in full screen mode in photo or video format and allows customers to skip if they want. This form of advertising appears in the For You section, mixed with other videos randomly when you swipe to watch the video. At the end of In-Feed Ads, a button will be displayed leading to the landing page or application download page.
TopView
TopView is a form of PR that automatically appears for about 60 seconds as soon as the buyer opens the TikTok application. After 3 seconds, the screen will display a call to action button. If you do not want to continue watching the advertisement, you can click the Skip button in the corner of the screen.
Branded Hashtag Challenge
Branded Hashtag Challenge (also known as HTC) is a promotional stream that introduces any challenge with a brand hashtag (#) (such as a dance, call to action, etc.), encouraging you to follow the challenge and attach the hashtag to your video.
Spark Ads
Spark Ads is a type of promotion that uses videos that have been posted or newly posted containing brand-related content from content creators on TikTok. At the end of the video, there will be a navigation button to the unit’s landing page.
For example, a video of a content creator on a Xiaomi phone using the organization’s product/service, you will contact the creator of this content to cooperate, convert the video for free into a promotional video.
Branded Effect
Branded Effect is a form of PR that uses stickers, filters or effects that are characteristic of the brand in the promotional campaign. At this time, buyers can record videos and use the effects, filters, and stickers of the organization to respond.
Advantages:
- Increase the interaction between buyers and brands, increase brand recognition.
- Stimulate users to be smart about their content and consume the effects and stickers of the brand.
Promote
The Promote feature on TikTok helps attract more people to watch videos, visit the website and follow your account. Moreover, the video will also be displayed as PR during the time of using this feature.
The Promote advertising form on TikTok is suitable for small units, without a large budget or using PR for the first time on this platform.
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