TikTok is one of the fastest growing social media platforms today — so your brand needs to pay attention to it. TikTok is unique with the presence of mostly young generations; It is important that brands know how to use this marketing channel properly. The following article by Optimalmk will review and TikTok statistics Vietnam!
TikTok statistics Vietnam
TikTok has been making waves in the world of media and social media. This is the fastest growing social media platform to date. Reached 1 billion customers the fastest among other social networks.
To stay ahead of the competition, having a TikTok channel to upgrade your strategy is just the beginning. To really take advantage of the platform, you need to understand the statistics and trends; shows how powerful TikTok has become for brands and their users.
How many people use tiktok in Vietnam?
In 2023, the world will surpass the milestone of 5 billion Internet users and the most popular channel is Instagram. In Vietnam, the number of TikTok users reached nearly 68 million people… globally there are currently about 8.08 billion people, an increase of 74 million people compared to last year (0.9%).
Even the hashtag #xuhuong is among the top keywords used on this platform. Statistics show that the #xuhuong keyword is popular mainly in Southeast Asian countries, reaching 2.57 trillion times on the TikTok platform.
Content on tiktok in Vietnam
Entertainment content drives business activity
Entertainment on TikTok will drive product discovery activities. The habit of product discovery through word of mouth combined with community, entertainment and commerce will create a seamless journey from product evaluation to purchase and beyond, while A piece of content on the platform can quickly go viral and influence global demand.
Trade measures on TikTok
Helping organizations of all sizes generate higher advertising profits through creative solutions: TikTok has tools that support creativity at every stage, from ideation (with a Creative focus), to production (with CapCut, TikTok Creator Marketplace and TikTok Creative Exchange, optimization (with Smart Fix and Smart Creative via TikTok PR Manager) and Analytics (with Creative Diagnostics via TikTok Ads Operations). TikTok, every company, no matter how big or small or facing any competition, achieves pure efficiency and effectiveness in creating these tools to help brands build brand engagement closer to customers, promoting higher purchase intent and increasing the likelihood of a purchase. The platform sees an advertising return rate of 2.0 times the average of other devices, and overall PR margin reaches 1.7 for paid advertising (according to Nielsen SEA Marketing Mix Modeling 2023).
Southeast Asia prospered in many fields
In Vietnam, Garnier created a comprehensive PR strategy for its new skin care serum product by making the most of content creators and hashtag challenges. Targeted ads have helped brands drive higher quality traffic, thereby increasing sales conversions. Garnier also recorded a growth of up to 6.6% in brand imperatives. Sales also recorded a 30% increase during the December 12 holiday last year.
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