Interested in the types of campaign objectives on Facebook and want to choose the right objective for your advertising campaign? Don’t miss Optimalmk article below to better understand this topic.
Types of Facebook campaign goals
When starting a campaign, we will go through 4 steps as follows:
- Set up a campaign
- Set up an ad account
- Set up ad groups.
Set up ads
Of these, Facebook advertising goals will be determined during campaign setup. Facebook will suggest a variety of different goals to choose from. These include:
Awareness
- Increase brand awareness
- Increase access opportunities
For this target group, this is the right choice if you want to increase brand awareness and ensure your promotional posts reach a large number of users. If you choose the target number as the number of people reached, each time an ad is displayed to the user, a fee will be charged.
Ads will be optimized based on reach, and activities such as clicking, liking, sharing, commenting, texting,… will not incur costs.
Consider
Traffic: Optimize to drive traffic and only charge for each visit to your landing page from Facebook.
Interaction: Advertising fees will be charged when there are interactions such as clicking, liking, sharing, commenting, clicking to view photos, or continuing reading. Ads will be optimized based on these interactions.
Number of app installs: Fees and optimizations are based on each app install from Facebook Ads, with operations at no cost and approximate only.
Number of video views: This goal is suitable if you want to promote a brand, or new product, or collect interactive customer files for your next Facebook advertising campaign. Advertising fees are charged per view only and optimized based on the number of views.
Search for potential customers: This ad is intended to collect customer information through the registration form. Advertising fees will be calculated based on each information collected.
Messages: This type of message ad appears on Facebook newsfeeds and the Messenger app. Advertising fees will be calculated and optimized based on each message, with only relative metrics.
Convert
Conversions: Advertising fees are calculated based on specific user actions, such as redirecting to a landing page or making a purchase and payment.
Sales by category: Sales are classified according to each product or service category being sold.
Store Visits: The number of specific customers who visited the store.
Thus, the types of advertising goals on Facebook are divided into 3 main groups, each group will have a series of detailed goals for you to choose from.
Types of Facebook campaign objectives
Target by age
Determining targets by age is extremely important, because each age will bring unique characteristics, interests and needs. By targeting the right age group, stores can apply different approaches, suitable for each customer group.
Target by preference
Interest-based Facebook advertising attracts customers by offering products that match their interests and needs. Increase the ability of customers to make purchasing decisions.
However, to successfully implement this method, store owners need to spend more time researching to clearly understand which customers their products are mainly aimed at: what age group they belong to, and which gender they predominate. So, what job do they do, and how much do they earn?
Target by geographic area
Target by geographic area is the setting up of advertising display locations in a specific area, which can be the whole country, region, province, or city. In this way, store owners can focus advertising in areas with demand for products, thereby increasing order conversion rates while effectively saving costs.
Target follows community groups
This method focuses on a specific group of customers with the same needs and preferences for the store’s products. This approach helps stores reach a large number of target customers at the same time, thereby increasing order conversion rates quickly.
Target on your opponent’s page
In addition to using customer files from your store, you can also directly reach followers on your competitor’s page. This method helps stores get a higher-quality customer file.
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