You can share and showcase your top performing ads in the featured ads section of the smart hub. The following featured ad asset authorization process grants TikTok the right to showcase your ad assets in featured ads. Learn more about what is TikTok ad licensing in the Optimalmk article below.
What is ad authorization on TikTok?
Authorizing PR is a process that must be followed before uploading content to TikTok. Once authorized, some of your videos may be promoted by TikTok to reach more people and ‘Promoted’ tags will be added to those promoted videos. You can cancel the authorization at any time by emailing them.
How to Authorize Ads on TikTok
The following steps will guide you through authorizing Top Ads content through TikTok Ads Manager and Creative Center.
Through TikTok Ads Manager
When creating or editing a campaign, in the ad-level settings, you can select the Asset Authorization checkbox.
Finish and submit your ad for review.
Note: The Asset Authorization checkbox is only available for campaigns with TikTok selected as a Placement. Smart Performance Campaign (SPC) ads are not eligible for assignment.
Through TikTok Creative Center
After you log in to Creative Center, if you have ads in your account that are eligible to show in Top Ads, you will see a pop-up where you can assign those ads to Top Ads. The pop-up will appear once a week for eligible ads.
Property Authorization Summary
You hereby grant to TikTok and its affiliates a non-exclusive, royalty-free, worldwide license to reproduce, publish, broadcast, transmit to, perform, display, distribute, publicly perform, publicly display, exhibit, reproduce or otherwise exploit (collectively, “Use”) the Promotional Materials (including any and all elements thereof), in whole or in part, and in any form, as a sample in connection with any and all promotional, marketing or advertising activities of TikTok’s products and services through the TikTok For Business Creative Center.
You also grant to Creative Center a non-exclusive, royalty-free, worldwide license to use our names, logos, trademarks, service marks or images essential to the use of the Promotional Materials for the purposes of this Letter.
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