To carry out an effective advertising campaign on Facebook, it is extremely important to correctly identify customers with real needs or high potential. Creating advertising campaigns that precisely target customers who are interested in your brand or who have similar behavior to customers who have used your products/services is always a good idea. top priority for advertisers.
In Optimalmk article, we will learn about “What is saved audience in Facebook?” and how to create these file types for use in implementing advertising campaigns.
What is saved audience in Facebook?
Facebook’s ad management section has an option called “Saved Audiences”. This option provides tools to help you save the audiences you have targeted in previous advertising campaigns, making it easier to create subsequent ads without redoing the targeting process from scratch.
Saved audiences allow you to store information about the audiences you’ve used so you can use them in future ad campaigns, instead of having to spend time setting up audiences again Target each campaign independently.
How to create a saved audience on Facebook
Create a saved audience in Ads Manager:
- Step 1: Go into Business Manager.
- Step 2: Select interest and behavior goals in the ad group section.
- Step 3: Save these goals.
Create a saved audience in Facebook Audiences:
- Step 1: Access the Audience section.
- Step 2: Create a saved object.
- Step 3: Fill in the target information to create the saved file.
How to use saved objects
To use the audience for other ad groups, you need to save the audience first. To do this, after creating your audience, you click the “Save this audience” button at the bottom of the Audiences page during ad group creation.
When you save an object, all information about it, except its location, is saved for later use. Each time you save, you will need to choose your location. If you want to use multiple locations, you can try bulk uploading to make the process easier.
To use a saved audience for a new ad group, click “Use saved audience” at the top.
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