Running ads on Facebook is one of the most effective methods of promoting your products, services, or brand to a wide range of users. However, many Facebook users have encountered issues with their ads not running on the platform. In this article, Optimalmk will explore why ads inactive? and how to resolve this issue.
Why ads inactive?
Photos that are too close to body parts
Photos that focus too close to body parts, show off Facebook will flag a variety of skin, photos with suggestive poses, etc. as violating policies and will not be able to run ads.
Misleading photos, illustrating features that are no longer there
Misleading photos can be before-after photos, claims related to the effectiveness or characteristics of products or services, including misleading claims about health, jobs or weight loss, setting unrealistic expectations for customers.
This is a mistake that the fashion, beauty, and spa industries often make when running ads. To avoid having your account permanently locked or not being able to run Facebook PR, you should avoid this mistake when creating content.
Photos using Facebook brands
For example, if your photos include Facebook brand images including logos, icons, warning symbols, notifications, etc., the ad will not be approved. This means you are using Facebook copyrighted images without permission.
To use Facebook images, you must have written permission, otherwise you need to remove all images related to Facebook in the promotional image to be approved.
Third-party copyrighted images
Images containing third-party brand logos will not be approved for promotion. For example, if you sell low-quality shoes Adidas, Nike, … Without covering the logo, brand image, you will not be able to run Facebook advertising.
Your advertisement is still under review
Facebook’s team will review every advertisement before it goes live to ensure that it complies with its advertising policies and terms of service. There are two types of ad review: automated machine review and manual review by actual members of Facebook’s support staff.
According to Facebook’s support center, “most ads are reviewed within 24 hours, although in some cases it can take longer.” This means that sometimes it takes longer than 24 hours to review an ad, especially during the holidays when most brands are running ads on Facebook.
What to do when your ad isn’t working?
After reviewing the reason, you can decide to:
Edit your ad to comply with our advertising standards and policies. Your ad will automatically be submitted for review after it’s edited.
Create a new ad to comply with our policies. If you delete this ad, you may lose the ability to request a reconsideration if you believe the ad was inappropriately rejected.
Request a review of your ad if you believe the ad was inappropriately rejected. If your ad rejection is successfully reversed, it will not be counted as a violation.
Edit or create a new ad
If your ad was rejected for not complying with the Meta PR Standards, you can edit your ad to try to resolve the issue. You should review the policy-violating elements such as images, videos, text, targeting, or landing pages and update them to comply with the PR Standards. Review how to edit your ad in Meta Ads Manager.
After you edit and publish your ad, our ad review system will review the ad.
Request a review of your ad
If you believe your ad was inappropriately rejected, you can request a reconsideration in the Ad Support Homepage. We will attempt to review it and make a decision within 48 hours.
How to request a reconsideration:
- Go to the Ad Support Homepage.
- Click to select the account or category whose ad was rejected.
- Select the ad, ad group, or campaign that you believe was inappropriately rejected.
- Click Request a Review and select Submit.
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