41% of Q&Me survey participants in Vietnam have used TikTok for online shopping, even though TikTok Shop was only officially launched in this market in April 2022. Have you ever thought about shopping on TikTok? And what is the reason Will TikTok make you buy it? Share the information below with bitly:
Will TikTok make you buy it?
Here are the things many people love about TikTok:
TikTok Creators’ Product Promotions:
Creators on TikTok often promote products in their videos. Many companies utilize this platform to promote their products by partnering with influencers and creators. They often place product links in their videos, allowing audiences to see the product in use and recommended by people they respect, and can access the product with just one click.
TikTok Store Deals and Discounts:
With video marketing becoming popular, especially among younger groups, a large portion of TikTok users are between the ages of 16-24. This audience is often easily swept up in TikTok trends and cares more about price than quality. The TikTok store often welcomes new users with attractive discounts. After making a purchase, they often receive notifications about future discounts, encouraging them to come back and shop more on the platform. These offers are often shared among the user community, motivating them to shop more on TikTok.
Trends related to TikTok Shop
With the variety of products available, users can easily browse their favorite categories, including beauty, home decor, electronics, and handmade gifts.
Some products have become trendy and viral, like recently, “mystery boxes” sold by makeup companies. This has proven to be extremely successful, with some companies selling around 1000 units a day.
For an item to become a trend, what is important is not only the company’s advertising but also the daily user interaction. Companies can promote their products by interacting and informing followers about promotions or new releases. Additionally, promoting products through live events, user-generated content, and using popular hashtags like #TikTokMadeMeBuyIt is also effective, with over 18 billion views.
Advantages and disadvantages of selling on TikTok
Advantage
Young and large customer base
TikTok attracts a wide age range from 12 to 40, including a customer base with large purchasing power and online shopping experience. In particular, users on TikTok often prefer convenience and do not want to switch to other platforms. They often rely on reviews from videos and livestreaming to make shopping decisions.
The spread is vast and unlimited
TikTok has a special content distribution algorithm that prioritizes quality content. For viewers, the “For You” tab is where they can discover videos delivered to millions of views overnight.
In contrast to other social networking and e-commerce platforms, TikTok requires time to analyze user behavior and personality to determine the right audience for content distribution. When a user posts new content, TikTok’s algorithm tries to distribute it to a specific group of users for validation. If it receives positive feedback from these groups, TikTok will expand its distribution quickly. This is especially important for retailers new to the platform.
Brings high conversion rates
TikTok Shop offers outstanding benefits in terms of conversion rates. Operating on a video content platform, TikTok Shop leverages the power of video to create emotional experiences, stimulate shopping needs and easily convert viewers into customers. Compared to other types of content like images or descriptions, videos often have a higher conversion rate. TikTok has succeeded in promoting the trend of video content creation, causing other e-commerce platforms such as YouTube, Shopee and Facebook to pay attention to TikTok Shop. Unlike taking a lot of time and effort to start selling on other e-commerce platforms like Shopee, TikTok Shop brings a boom in sales in a short time. If the store’s video was released on TikTok’s For You page, thousands of orders could come in overnight. This has been proven and is completely feasible.
Defect
New converted traffic appears
Traffic is a key factor in TikTok Shop. Getting high traffic is a must to generate conversions. Unlike Shopee, where building a stable and reputable store is often an important criterion, on TikTok Shop, only quality content can attract a large amount of traffic. If you don’t continuously update new and engaging content, your store may be forgotten. Previous success is not guaranteed to be sustained without maintaining audience engagement by providing diverse and engaging content. TikTok Shop requires you to keep your customers motivated by regularly updating content.
Purchase conversion is not based on the need
On e-commerce platforms such as Shopee, Lazada, and Tiki, shopping needs often originate from customers. They search for products, consider them, and decide to buy them. However, on TikTok Shop, the need to buy goods is often stimulated by emotions when watching videos or live streams from KOCs or sellers. The purchasing decision is mainly based on the emotions that the video stimulates at that time. Therefore, the customer conversion process depends on emotions, a factor that is difficult to control and predict. This poses a big challenge for sellers and KOCs.
Contact Info
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